Slides from a presentation priority setting for academic libraries, marketing, and working alongside academic advancement presented at ALADN 2017 Conference on May 2017 in  Cleveland, OH

Jennings,  Karlene

NC DOCKS at The University of North Carolina at Greensboro

English

The University of North Carolina at Greensboro

Priorities, Internal Customers,& MarketingPRE-CONFERENCEI I u u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sity May 21- May 23, 2017 Overview1. Setting Priorities2. Working with library faculty & staff3. Working with central advancement4. Marketing your library5. Putting it all togetherI I u u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sity May 21- May 23, 2017 Setting priorities (Part #1)Feel like this?? What is your goal? What is [insert name of authority figure]’s goal for your department? K.I.S.S. SMART Goals Keep the list of priorities handy… Do not be afraid to revise!u ' LJ q CO NECT I NG IN CL EVELA ND ho~ted by Kel',I I Smit Llbrar1 a C-ase We51.e£ Reserre Unweasily May 21- May 23, 2017 Setting priorities (Part #2) Now for your organization… Priorities are NOT metrics Library PrioritiesWhat do you need? By when? From whom? where?NOT ALL PRIORITIES are FUND RAISING PRIORITIES!Development officers do NOT set library-wide priorities.Advisory BOARDs should NOT set library-wide priorities. Library executive leadership teams should set priorities. Library fund raising priorities should be set as a part of an overall library strategic planning process.Methods and tactics are not priorities.I I u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sit May 21- May 23, 2017 But LIBRARY People are… Quiet (or quixotic or querulous) Utopian (or understated or unpredictable) Imaginative (or inspiring or intense) Risk-averse (or rigid or radical) Kind (or knowledgeable or keen) YOU! Green (or gregarious or gutsy) Reckless (or reassuring or repugnant) Eager (or endearing or extravagant) Ebullient (or earnest or erudite) Disruptive (or devoted or demanding) YOU!But DEVELOPMENT People are…I I u u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sity May 21- May 23, 2017 Working with internal customers Library Administration (including Budget) Public Services (Reference & Circulation) IT  Special Collections Content Services Buildings, Grounds, & Housekeeping                                    Catering,  etc. Gift processing Development IT Alumni Records Advancement Services/Operations Donor Relations Career Services Donor/Prospect Research Volunteer Management Boards/Foundations Chancellor/President’s Office Others______________ Other constituent units University Research office Central Advancement Government Relations University Relations Communications Events Alumni Relations More than just the yearbooks! Annual Giving Planned Giving Central Gift Officers AdministrationI I u u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sity May 21- May 23, 2017 Treat them like your donors…• Also, work with the willing!• Avoid the “Helpful” Harrys and Harriets.• Be present.To market! To market!• University Marketing• Branding• Keeper of History!• Micro-target!• Catchalls, Umbrellas, and one size fits all…U Ll I CO NECT NG I INI CLEVELAND ho~ted b•r Kel;,1 1 Smit Library al case I Ve , · R serre Un u sily May 21- May 23, 2017 Exercise(pick one… & pick a partner)“Keep”/”Toss”/”Donate”• Using the best learned decluttering skills: select an area of your work life.  It could be your email inbox, it could be an unruly prospect list, the inherited paper files, etc.; Be ruthless.  Thank the items for their usefulness. “Touch” the items once. If necessary, use others to “remove” them. Plan to start with a clean slate when you return to the office. Write your plan down or hit the archive button!!“30-30-30/10-10-10”• seconds/minutes/days or days/weeks/months• Pick your time interval; pick a work relationship (not donor-related!) that would benefit your development program; map out your strategy to start it or strengthen it.______“Put a bow on it”• What is one work situation that is under your proverbial skin that would be best left here in Cleveland?  Take a  piece of paper, write it all down, take a ribbon, tie a bow, and leave it behind. “Eat 5--well, now 10!” (like vegetables!)• Think about either internal or external constituencies (think small!)• What are five (or ten) new market segments your library could penetrate?• OR:  What are misconceptions that internal customers have about your library/your advancement operations? I I u u u CO NIECT NG IN CLEVELAND h~ted by Kel;,1 1 Srnrt Library al as~ Weste, Reserre Um1te1sity May 21- May 23, 2017 Thank you!Feel free to contact me:Karlene Noel JenningsExecutive Director of Development,University LibrariesUniversity of North Carolina, Greensboroknjennings@uncg.edu336.256.0112PRE-CONFERENCE

Priorities, Internal Customers, & Marketing [Slides]

http://libres.uncg.edu/ir/uncg/f/K_Jennings_Priorities_2017.pdf

Priorities, Internal Customers, & Marketing [Slides]

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The University of North Carolina at Greensboro