Anything that remains relevant in society over time faces changes with progression in culture and technology, including goods, services, laws, and especially professions, that may seem strange to imagine life without. The tricky thing about professions is that if they don’t respond well to adaptations, they are usually eliminated if a substitution can be created to yield similar results. This is not any different for athlete representation, which is a profession that has seen many changes but still is a necessary field to prevent professional athletes from being taken advantage of by organizations and vice versa. This is an examination of how modern advancements, controversy, and motivation have collectively shaped the perspective of the field from the opinions of those currently involved in the profession. A survey was sent to several agencies to gather data about the general response to issues such as the impact of social media, aggressive agents, certification regulations, and the future of the profession, among other things. While analyzing the data collected from the survey, this thesis will provide brief background information on the main pillars that sustain this profession. The information offered will provide insight for people who may have a serious interest in this occupation to the casual inquirer who would just like to discover facts about this line of work
