Anthropology’s rediscovery of material culture has emphasized the centrality of objects and their production in constituting human experience. In Egypt, the design, mass production and marketing of different classes of religious objects-from prayer beads and bumper stickers to children’s board games and jigsaw puzzles-not only construct boundaries between social groups but create alternative ways of understanding and participating in the Islamic tradition. This article explores the distribution and consumption of Islamic paraphernalia, examining how the development of a mass market in religious consumer goods, brought on in part by Egypt’s shifting place in the global market, has transformed the urban religious consciousness
