INTM 597 - Special projects

Abstract

This paper is comprised in the entrepreneurship area and maps out the aspects that have to be taken into consideration to raise up the startup Waveland. Waveland is conceived to be the next Instagram for surf checking, an app that will enable surfers to discover in real time which are the surfing conditions in their favorite surf spots. The content of this report goes through the identification of a problem that hasn’t yet been solved by the industry. It is discovered a gap between the service that the already stablished competitors provide and what the users really need. This is explained in the first chapter of the report, the introduction. After that, the report goes about the market and competitors, the competitive advantage of Waveland, the go to market strategy, the profit formula and the organization that will manage the company. The project objective is to define the strategy that the entrepreneur should follow to start up this business as well as develop the first beta version of the app. The scope of the project is the first two years of business, which comprises launching the app in Basque country, stablish there, and then expand to the rest of Spain and nearer countries: France and UK. As a result of these last 9 months of work, I have come up with a roadmap to start that process, in which has been proved the feasibility of the project in economical, legal and strategic terms. Additionally, I have developed the first version of the app, available at iOS and Android.Outgoin