CORE
🇺🇦
make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
How Pride Triggered by Pro-environmental Technology Adoption Spills Over into Conservation Behaviours: A Social Business Application
Authors
P Antonetti
X Guo
D Manika
S Papagiannidis
Publication date
26 July 2021
Publisher
'Elsevier BV'
Doi
Abstract
© 2021 The Authors. Based on a new social business initiative, aiming to reduce CO2 emissions in China with the development of a new solar photovoltaic/thermal system that promises higher overall energy efficiency, lower costs, and better monitoring and control settings than existing systems, this study examines how pride triggered by environmentally-friendly technology adoption spills over into conservation behaviours. The study used an online survey of 163 Chinese customers and a pride-inducing methodology to investigate how pride in purchasing pro-environmental technology could lead to positive spillovers. A Partial Least Squares approach to Structural Equation Modelling was used to analyse the results. Feelings of pride elicited by the intentions to purchase the novel technology positively affect subsequent behaviours of reducing energy consumption by other means (same domain), as well as recycling and reusing materials (different domain). Pride appeals can be leveraged by social businesses as by definition they focus on the social good and, according to our findings, pride-inducing messages enhance the impacts of the pro-environmental technology adoption. Such spillovers can be beneficial to society, thus allowing social businesses to satisfy social and financial goals at the same time.EP/R004684/2; part of a technology development project: TSB 70507-48154
Similar works
Full text
Open in the Core reader
Download PDF
Available Versions
Sustaining member
Brunel University Research Archive
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:bura.brunel.ac.uk:2438/229...
Last time updated on 19/07/2021