This paper was presented at the 4th Micro and Nano Flows Conference (MNF2014), which was held at University College, London, UK. The conference was organised by Brunel University and supported by the Italian Union of Thermofluiddynamics, IPEM, the Process Intensification Network, the Institution of Mechanical Engineers, the Heat Transfer Society, HEXAG - the Heat Exchange Action Group, and the Energy Institute, ASME Press, LCN London Centre for Nanotechnology, UCL University College London, UCL Engineering, the International NanoScience Community, www.nanopaprika.eu.We sketch main results of our recent work on the transfer of a thin liquid film onto a flat plate
that is extracted from a bath of pure non-volatile liquid. Employing a long-wave hydrodynamic model, that
incorporates wettability via a Derjaguin (disjoining) pressure, we analyse steady-state meniscus profiles as the
plate velocity is changed. We identify four qualitatively different dynamic transitions between microscopic
and macroscopic coatings that are out-of-equilibrium equivalents of equilibrium unbinding transitions. The
conclusion briefly discusses how the gradient dynamics formulation of the problem allows one to systematically
extend the employed one-component model into thermodynamically consistent two-component models as used
to describe, e.g., the formation of line patterns during the Langmuir-Blodgett transfer of a surfactant layer
