Is the Custom Service Industry\u27s Role in Precision Agriculture Linked to Workforce Development?

Abstract

Retail dealership survey data suggests that the lack of a qualified precision agriculture (PA) workforce limits the ability of the PA service industry to provide technological knowledge and services to producers who have adopted PA technology. The key empirical findings suggest that retail dealerships have the greatest difficulty finding workers who have, a) the capability to operate and collect data using specialized PA technology, b) the capability to interpret and develop management strategies using PA generated data, and c) a basic generalized competency in PA technology and its applications. The perceived shortage of skilled workers suggests that there is a need to expand the PA workforce with individuals who have knowledge, skills, and abilities (KSAs). A PA qualified workforce is necessary to provide support for the provision of PA services to current users of PA technology and new PA adopters

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