Idanre rural community has increasingly attracted both domestic and international tourists be- cause of the natural and cultural landscape, and the historic heritage found in the area of Ondo state, Nigeria. This is in part due to the development projects in the form of building and maintaining tourists’ facilities at Idanre Hill supported by the Ondo state government. Managing tourism development in a sustainable way in Idanre becomes imperative in order to maintain the cultural and natural environment.
The paper aims to understand how issues of sustainability are being conceptualised by the tourism officials responsible for managing the attraction, and how they incorporate sustainability issues into their tourism development and management plans. Semi-structured qualitative interviews were used to gain insights into these issues.
The research suggests ways in which the Ministry of Tourism in the state can improve their strategic plans for the sustainable management of Idanre Hill
