De la videopolítica a la ciberpolítica: debate entre candidatos y televisiones en cinco elecciones presidenciales

Abstract

From video politics to cyberpolitics: Debate among candidates and televisions in five presidential elections. Media acquires political prominence also in the digital space, where its information collaborates in building up an agenda linked to both candidates and citizens. The present investigation analyzes the official Twitter accounts of two main television stations in Argentina, Peru, Ecuador, Honduras and Chile for 28 days, each of which corresponds with the electoral processes and campaigns of the presidential elections held in Latin America over the period 2015-2017. Through the study of 16,359 broadcasts using tools such as Python Twint, NVivo and SPSS, the most relevant topics from each electoral process were correlated and analyzed in relation to the agendas of the candidates. The main conclusions show the primacy of the horse-race campaign, the subsidiary position of political information and the existence of a “coalition of agendas” that marks the relationship between the political system and the media system

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