Technological advances make new resources available
to educational agents in order to enhance learning, but
their use requires developing basic competencies or skills
in students and is a challenge to the entire educational
community. In this context, media competence becomes
fundamental for encouraging responsible, efficient and
democratic use of media resources by citizens. Here
we present the results of a research project carried out
in Spain, in which various instruments were designed
to assess the media competence of students, teachers
and parents. Its application has revealed that we are in
an extraordinary moment to take advantage of media
resources towards improving the educational process,
although it is clear that the fact of being surrounded
by media and technologies does not mean that we are
competent in their use. This leads us to emphasize the
importance of the inclusion of media education into the
school curriculum from the earliest ages