Destination image is a critical factor for customers making a travel decision. The recent fluctuation in oil prices has forced the Government of Saudi Arabia to focus on tourism to revive its economy. The terrorist attacks in the United States on September 11, 2001, affected the image of Saudi Arabia in the minds of people in other countries. The purpose of this study is to investigate American college students’ perceptions of Saudi Arabia as a travel destination and to provide information to help Saudi Arabia’s tourism authority to develop marketing strategies that will attract potential tourists
