The authors confront the nontrivial issue of whether or not creativity and innovation can be planned, and proceed to support an affirmative answer with a well-organizated treatment of the applied research literature relevant to this topic. They outline and reference an incremental approach to this planning process at multiple level of aggregation (organization, group, and individual), and present both a state-of-the-art review and a general, normative approach to this daunting challenge
