Demand for experiences is a major trend in the tourism industry that came as a response to commoditization of services. As many destinations have similar (or same) services in place, it became difficult for travelers to diversify one destination from another. What is nowadays happening is that travelers are no longer satisfied with traditional services only and instead seek something that they did not have a chance to experience elsewhere. Challenge that destinations consequently face is to answer travelers\u27 demand for diversified experiences and at the same time to differentiate themselves from their competition. Hence, this study addresses how destinations can differentiate through experiences. Specifically, the study describes Destination Experience Differentiation Model for recommending strategies to differentiate a destination through experiences and uses Long Lake as the case destination. As such the study will serve as a useful model to other destinations dealing with commoditization
