Kanungo RP

\ua9 Rama Prasad Kanungo, 2015.Strategic alliances pass through different stages of partnering that eventually give rise to bilateral or multilateral relationship resulting either in success or failure. Typically, strategic alliances require some crucial attributes to survive and thrive such as, sharing competence, mutual trust, complimenting the resources, communicating expressly and building collective working teams. In addition, transparency, sharing power and co-opetition, and structural developments are important constructs of successful alliances. Survival of strategic alliances largely depends on learning what are the factors that drive an alliance successful? Drawing upon prior evidences and empirical literature, this study identifies eight key factors that contribute to successful strategic alliances. In addition, the study proposes a modified Principal Component Analysis (CPA) under an alternate specification to examine the key success factors of alliances. In particular, the method demonstrates the order of significance by introducing a feature vector. Thus, clearly identifies weighting for each contributing factor by their rank

Learning Success Factors of Strategic Alliances and Estimating Under An Alternate Specification

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