This paper aimed to understand how market orientation affectsfamily business performance that can build organizational capabilities in changingand emerging market. This research is based on a survey of 840 participants fromfamily businesses in Turkey. The findings revealed that market orientationpositively contributed to organizational capabilities. Another purpose of the study isthe mediating effects of organizational capabilities on the association betweenmarket orientation and firm performance. So, findings showed that entrepreneurialcapability is significantly mediated. As a result, all hypotheses revealed in theresearch are supported
