"Jag lever liksom mitt jobb" - En studie om hur hypermobilitet har påverkat den samtida affärsresenärens livsstil samt statuskommunicerande

Abstract

Mobility is becoming an even bigger part of people's lives in our global society. People travel more than ever and the forecast says it will not slow down. Business traveling has become a big part of this mobility, and especially aeromobility, therefore it is a topic worth further investigation. This study focuses on the relation between hypermobile business travelers' behavior and how their identity is shaped and communicated. The study discusses the questions of how hypermobile behavior has become a part of the business travelers' lifestyle and how business travelers communicate their status through social media before, during and after their travels. The study is conducted through two qualitative research methods; semi structured interviews and a document analysis. The sample comprises of nine business travelers that travel more than twice a month within their work and on their spare time. The study shows how hypermobility has become a lifestyle for the travelers, even though they admit it or not. It has affected how they see themselves but also how they see other travelers and what group they want to be associated with or not be associated with. The study also shows that the communication of status and hypermobility do not really exist since the respondents do not want to be associated with bragging. If our respondents' social media communication are to increase, it must be because of some extraordinary happening since traveling is something connected to the ordinary for these travelers