The primary purpose of this Thesis is to explore views on Green IT/Computing and how it relates to Server Virtualization, in particular for Data Centre IT environments. Our secondary purpose is to explore other important aspects of Server Virtualization, in the same context. The primary research question was to determine if Data Centre (DC) power consumption reduction is related to, or perceived as, a success factor for implementing and deploying server virtualization for consolidation purposes, and if not, what other decision areas affect Server Virtualization and power consumption reduction, respectively. The conclusions from our research are that there is a difference of opinion regarding how to factor power consumption reduction from server equipment, both from promoters and deployers. However, it was a common view that power consumption reduction was usually achieved, but not necessarily considered, and thus not evaluated, as a success factor, nor that actual power consumption was measured or monitored after server virtualization deployment. We found that other factors seemed more important, such as lower cost through higher physical machine utilization, simplified high availability and disaster recovery capabilities