Aditjandra PT

Zunder TH

This paper using a questionnaire survey methodology aims to gain a better understanding of the relationship between freight activity and (private) purchasing. The questionnaire was distributed via the human resources staff mailing. The design of questionnaire includes buying behaviour (e.g. frequency, time, type of product, value of goods), coherent campus strategy, environmental issues and socio-demographic characteristics. One of the hypothesis is that socio-demographic characteristics such as age, family size, job type and home location, are associated with the buying behaviour. A better understanding of this relationship would lead to the University to embrace a policy to reduce unexpected delivery to the campus site

Understanding the purchasing behaviour of a large academic institution and urban freight demand

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