In this paper we will examine the way in which normative representations of body and sexuality can be challenged. This will be done by studying pictures from the campaign “Komikondom”, which has been a project by the Swedish organizations RFSL (The Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights) and RFSU (The Swedish Association for Sexuality Education). The pictures are chosen because when compared to the mainstream media, they portray a vareity of body types and sexuality. To examine in which way the pictures from the campaign are deviant in comparison to the mainstream media we use a semiotic approach. The main theories being used to understand the normative and the deviant is Gayle Rubins theory of sexual values and art theories that includes “the male gaze” and “the female nude”. These will serve as a tool to understand representations of body and sexuality through picture. To show how deviant representations could be understood as a strategy of resistance we will also draw parallels to feminist art. The conclusions made are that many aspects of the deviant representations from the campaign can be understood as a way of resistance of normative representations of body and sexuality
