Instytut Stosowanych Nauk Społecznych Uniwersytetu Warszawskiego
Abstract
Artykuł powstał w ramach projektu badawczego Narodowego Centrum Nauki: Język współczesnego
kapitalizmu. Analiza dyskursu menedżerskiego i jego roli w idei gospodarki opartej na wiedzy (2011/01/N/HS6/02530).This paper presents the relation between the media educationalization and the
realm of knowledge on which the so-called human resources management is
to be based. The characteristics of the art of management are considered as
manifestations of a broader phenomena the governmentality in the sense of
Michel Foucault. The concept of the entrepreneur of himself, which was developed
in The Birth of Biopolitics, constitutes a point of departure for further
empirical investigation. The paper is based on the study of a broadcast of Strefa
szefa (TOK FM radio) and it accounts for the analysis of the knowledge transfer
in terms of media educationalization related to the reproduction of the image
of the entrepreneur of himself. There are the main themes of media educationalization
in contemporary entrepreneurship highlighted. The study also
indicates relations between four formal types of communicated knowledge.
According to the thesis advanced in this paper it is already since the beginning
XXth century that prospects of the knowledge-based economy constitutes an
intrinsic element of entrepreneurial discourse. Apart from its specific features,
the current entrepreneurial public discourse consists of a wide range of aspects
making him quite similar to those known from the era of scientific management.Artykuł powstał w ramach projektu badawczego Narodowego Centrum Nauki: Język współczesnego
kapitalizmu. Analiza dyskursu menedżerskiego i jego roli w idei gospodarki opartej na wiedzy (2011/01/N/HS6/02530)
