Abstract—The success of the national development is not
solely determined by the economic growth, but also by theability
to formulate and establish a fair and conducive public policy for
the empowerment of MSMEs. The purpose of this research was
to investigate the implementation of MSME empowerment
program based on the Bromley Model that is the
implementation in policy level, organizational level, and
operational level hierarchy. This qualitative descriptive
research was conducted in Mariso, Makassar focusing on the
implementation of MSME empowerment program policy inthat
city. Through observation and interviews, primary and
secondary data were collected. The results showed that the
Micro Small and Medium Enterprises empowerment policy in
Makassar at the policy and organization level has been
described and implemented based on Bromley model. Whilethe
operational level has not been run in accordance with the
Bromley model. This is because the empowerment in the
potential resources for small entrepreneurs, technology
development, and marketing field is still low, so the policy at the
operational level is necessary to be capable of providing
comprehensive solutions to the empowerment of SMEs,
especially for small businesses in Makassar.
Keywords—the policy Implementation, empowerment, SME
