We study the membrane paradigm for horizons in Lanczos-Lovelock models of
gravity in arbitrary D dimensions and find compact expressions for the pressure
p and viscosity coefficients \eta and \zeta of the membrane fluid. We show that
the membrane pressure is intimately connected with the Noether charge entropy
S_Wald of the horizon when we consider a specific m-th order Lanczos-Lovelock
model, through the relation pA/T=(D-2m)/(D-2)S_Wald, where T is the temperature
and A is the area of the horizon. Similarly, the viscosity coefficients are
expressible in terms of entropy and quasi-local energy associated with the
horizons. The bulk and shear viscosity coefficients are found to obey the
relation \zeta=-2(D-3)/(D-2)\eta.Comment: v1: 13 pages, no figure. (v2): refs added, typos corrected, new
subsection added on the ratio \eta/s. (v3): some clarification added, typos
corrected, to appear in JHE
