Al-Husan F

Alhussan FB

Fletcher-Chen C

Out study highlights the importance of relational resources (trust and relationship effectiveness). We investigate how the Chinese guanxi is utilized to create and develop service exploitation and exploration activities for adopting non-technological innovations. This study surveyed 252 Chinese and Taiwanese firms. The results were analyzed through SEM. We found that relational antecedents of collaborative communication and constructive conflict positively relate to trust, as well as to relationship effectiveness. Constructive conflict positively relates to exploration and exploitation. Relationship effectiveness and trust mediate two relational antecedents to exploitation. Relationship effectiveness crucially mediates two relational antecedents to exploration

Relational Resources for Emerging Markets\u27 Non-Technological Innovation: Insights from China and Taiwan

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