The objectives of this study were to determine the physico-chemical characterization of Magenta printing effluent treated with homogeneous Fenton process, as well as kinetic model that best describes degradation process of organic pollutant. Physico-chemical characterization of printing effluent before and after homogeneous Fenton treatment included measurements of pH, electrical conductivity, temperature, turbidity, chemical oxygen demand, biochemical oxygen demand, total organic carbon and toxicity test. Three kinetic models (first-order, second-order, and Behnajady-Modirshahla-Ghanbary) were evaluated in order to best describe Magenta degradation process. Results indicated that dye degradation process is followed with the increase of conductivity and biological oxygen demand due to the formation of various by-products and release of inorganic ions. The obtained results are in accordance with the established dye mineralization degree on the basis of chemical oxygen demand and total organic carbon content. However, treated printing effluent is characterized as nontoxic due to the Vibrio fischeri inhibition of 18.16%