The decline of the humanities, combined with the arrival of students focused
on science, technology, engineering, and mathematics (STEM), represent
an opportunity for the development of innovative approaches to teaching
languages and literatures. Expanding the instructional focus from traditional
humanities students, who are naturally more text-focused, to address the needs
of more application-oriented STEM learners ensures that language instructors
prepare all students to become analytical and critical consumers and producers
of digital media. Training students to question motives both in their own and
authentic media messages and to justify their own interpretations results in more
sophisticated second language (L2) communication. Even where institutional
structures impede comprehensive curriculum reform, individual instructors can
integrate media literacy training into their own classes. Tis article demonstrates
ways of reaching and retaining larger numbers of students at all levels—if necessary,
one course at a time.Published versio