U ovom radu predstavlja se putopis Dragutina Hirca s kraja 19. stoljeća u kojem
su detaljno opisani Lika i Plitvička jezera. Detaljnim opisima ovaj je putopis pridonio upoznavanju i popularizaciji Like i Plitvičkih jezera, koji su u vrijeme tada
već prisutnog turizma u Europi, u turističkom smislu zaostajali. U radu su analizirani dijelovi teksta koji se eksplicitno odnose na turizam kao i oni koji se implicitno kao takvi mogu iščitati. Iz analize je uočljiva prisutnost svijesti o potrebi
upoznavanja, istraživanja i očuvanja prirodne baštine kao i adekvatne turistič-
ke valorizacije cjelokupnog prostora Like. Ovaj putopis bio je osnova za daljnja
prirodoznanstvena istraživanja Like i Plitvičkih jezera i u nedostatku turističkih
vodiča gotovo idealno štivo za turistička putovanja.This paper, dealing with descriptions of Lika region as well as Plitvice Lakes, presents Dragutin Hirc’s travelogue from the beginning of the 20th century. Hirc’s
book is important because in it the author deals with identification of tourism
potentials of the mentioned region. The book is full of detailed descriptions and
as such represents a contribution to common knowledge and popularisation of
this region that was getting far behind already touristically developed areas of
Europe as well as Croatia. This paper analyses parts of Hirc’s travelogue that deal
with explicit touristic elements as well as implicit ones. From the analysis, it is noticed that the author is aware of necessity for more research, insight and preservation of natural heritage. At the same time he is aware of necessity for adequate
(touristic) valuation of the region. As there were no guidebooks at that time, this
particular travelogue was the base for further natural researches of Lika region
and Plitvice Lakes and as such still represents an interesting reading material for
(touristic) journeys