In this paper, we define a stringy product on K^*_{orb}(\XX) \otimes \C ,
the orbifold K-theory of any almost complex presentable orbifold \XX. We
establish that under this stringy product, the de-locaized Chern character
ch_{deloc} : K^*_{orb}(\XX) \otimes \C \longrightarrow H^*_{CR}(\XX), after a
canonical modification, is a ring isomorphism. Here H^*_{CR}(\XX) is the
Chen-Ruan cohomology of \XX. The proof relies on an intrinsic description of
the obstruction bundles in the construction of Chen-Ruan product. As an
application, we investigate this stringy product on the equivariant K-theory
KGββ(G) of a finite group G with the conjugation action. It turns out that
the stringy product is different from the Pontryajin product (the latter is
also called the fusion product in string theory).Comment: 34 pages. Final version to appear in Trans. of AMS. Improve the
expositions and Change of the title thanks the referee