Origins of competitive intelligence : a fundamental extension of CI educatio

Ariff Syah Juhari (7174100)

Derek Stephens (1258194)

English

Loughborough University Institutional Repository

Origins of Competitive Intelligence:A Fundamental Extension of CI EducationPresented by:Ariff Syah JuhariDr. Derek StephensResearch School of InformaticsLoughborough University, England28th April 2006©2006 A.S.Juhari & D.P.StephensQuestionAs we hone our CI skills and teaching are we drawing sufficiently from the past to inform our presentation of CI as a discipline with a long heritage and a place in commercial activity over the millennia?©2006 A.S.Juhari & D.P.StephensIntroductionTeaching the Origins of CIObjectives:• To study the ancient history of information gathering for competitive advantage • To be aware of past successes and failures to strengthen current CI practices.• To present CI with philosophical values and appreciate the historical figures who created them.©2006 A.S.Juhari & D.P.StephensResearching the Origins of CISeries of questions…• How pervasive were elements of CI within historical commerce, but spoken and practiced in different terms? And in what countries? • How did CI change during the past hundreds and thousands of years as a result of technology?• Has CI been a natural component in commerce, just as barter was for thousands of years?©2006 A.S.Juhari & D.P.Stephens©2006 A.S.Juhari & D.P.StephensCI and the Information AgeThe current shift from the industrial age towards the information age, and a networking-based economy, however have led to a strong renewed interest in the discipline.[1][1] Bergeron, P et al. Competitive Intelligence. Annual Review of Information Science and Technology. VOL38 The following slides illustrate the growth in publications about CI from 1967-2000But how much of this is about CI history?©2006 A.S.Juhari & D.P.StephensBergeron, & P A. Hiller. Competitive Intelligence. (Annual Review of Information Science and Technology. VOL38) has been deemed as a paramount piece of work in the CI and Information Science fields, and therefore from analysing its references (252), the timeline below has been created depicting the rise of CI publicationsGrowth of CI Related PublicationsYear200019991998199719961995199419931992199119901988198619801967Number of Publications50454035302520151050©2006 A.S.Juhari & D.P.StephensBergeron, & P A. Hiller. Competitive Intelligence. (Annual Review of Information Science and Technology. VOL38) has been deemed as a paramount piece of work in the CI and Information Science fields, and therefore from analysing its references (252), the timeline below has been created depicting the rise of CI publicationsGrowth of CI Related PublicationsYear200019991998199719961995199419931992199119901988198619801967Number of Publications50454035302520151050©2006 A.S.Juhari & D.P.StephensBergeron, & P A. Hiller. Competitive Intelligence. (Annual Review of Information Science and Technology. VOL38) has been deemed as a paramount piece of work in the CI and Information Science fields, and therefore from analysing its references (252), the timeline below has been created depicting the rise of CI publicationsGrowth of CI Related PublicationsYear200019991998199719961995199419931992199119901988198619801967Number of Publications50454035302520151050©2006 A.S.Juhari & D.P.StephensBergeron, & P A. Hiller. Competitive Intelligence. (Annual Review of Information Science and Technology. VOL38) has been deemed as a paramount piece of work in the CI and Information Science fields, and therefore from analysing its references (252), the timeline below has been created depicting the rise of CI publicationsGrowth of CI Related PublicationsYear200019991998199719961995199419931992199119901988198619801967Number of Publications50454035302520151050©2006 A.S.Juhari & D.P.StephensBergeron, & P A. Hiller. Competitive Intelligence. (Annual Review of Information Science and Technology. VOL38) has been deemed as a paramount piece of work in the CI and Information Science fields, and therefore from analysing its references (252), the timeline below has been created depicting the rise of CI publicationsGrowth of CI Related PublicationsYear200019991998199719961995199419931992199119901988198619801967Number of Publications50454035302520151050©2006 A.S.Juhari & D.P.Stephens©2006 A.S.Juhari & D.P.StephensBenefits of expanding ‘Origins’ of CI to the Academic DisciplineHistory…? Can add philosophical depth that benefits the teaching & research ? Considers the different beginnings & evolutions of CI in different parts of the world? Adds cultural perspectives and practices that influence CI practices and its continued evolution? Advocates ethical considerations with historical contexts©2006 A.S.Juhari & D.P.StephensApproaches to Teaching the Origins of CIOrigins of CompetitiveIntelligenceGeographicRegionHistorical Erasin CommerceCultureObjectiveTechnologicalAdvancementsDisciplineHistorical Erasin MilitaryTimeline©2006 A.S.Juhari & D.P.StephensConclusionsFurther Research on CI Origins • Encourage research by geographic region to develop a timeline of historical incidences to be analyzed for significant CI related processes and activities.• Or, possibly propose a coordinated collaborative across SCIP national chapters to augment the timeline through SCIP academic members.• Thus developing the historical and societal underpinning of CI more within the CI curricula.©2006 A.S.Juhari & D.P.StephensThank YouAny questions

Origins of competitive intelligence : a fundamental extension of CI education

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Origins of competitive intelligence : a fundamental extension of CI education

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