This paper describes a research on the application of
commercial marketing approach to sanitation. The research
project is being conducted in Nkawie/Toase, a small
town in Ghana by WEDC; LSHTM, and TREND (a local
NGO based in Kumasi, Ghana) in collaboration with the
Atwima District Assembly. The research is still on going;
therefore this paper presents the process that is being
implemented and some of the results