Rapid growth in reach of internet is witnessed in the spread and use of internet over last two decades. Internet has become not only the most used but is also the mandatory part of communication since years. Speed, economy, reach and the convenience are basic advantages of internet attracting various businesses to use it as the source of communication among stakeholders. Various types of internet communication include direct messaging, e-mail communication, e-commerce platforms, business websites and social media platforms. Social media is nothing but the online platforms which are created for making internet communities and avail mass communication with members of various social groups. Very widely used social media platforms like Facebook, Instagram, Twitter, WhatsApp and many more gives user a platform to be socially connected with other individuals at any point of time and hence this becomes the most popular medium of communication. Wide spread of internet and smart phones has created the access and convenience to use social media platforms for most of the individuals throughout the globe. Businesses in this competitive global environment are looking this as an opportunity to reach every individual through social media enchasing itsreach to almost every individual over the globe. This research paper is aimed to understand the perception of social media users towards the communication and advertising efforts by businesses
