Defining the "figure of merit" for places in the age of digital nomadism

Abstract

The aim of this work is to find analogy between the “figure of merit” of electronic devices and place formulas that could be useful to explain in synthesis what could be the characteristics of a place to be considered by digital nomads to live a work experience. Digital nomads are people with a particular life style: they live in a sustainable, cooperative, and social network-oriented life; for a limited period of time, they choose places in line with their particular work needs and with their life style. Digital nomads could be a particular target for places, because they represent a form of knowledge and culture openness and could become a relevant driver for the evolution of the place. Places must organize themselves to attract this segment with the efforts on a specific interpretation matrix that could start from the “figure of merit” concept. Each digital nomad chooses his or her device using this approach, and that could be the key that provides the place value to them. This work provides a “figure of merit” formula for places toward digital nomads. In the following research project, it will be possible to test the formula and to measure the results in a consumer behaviour approach