The European Union's influence over media discourse on renewable energy sources in Russia

Abstract

This chapter looks at how renewable energy discourse in Russian media has been influenced by the prolonged and intricate EU-Russia energy relationship that was substantially intensified after the EU’s Eastern Enlargement of 2004. Through the analysis of news articles published by the Internet news agency RIA Novosti over 10 years (2004-2013), it has been concluded that in publications referring to renewable energy sources (RES), the frame of ‘Europeanization’ occupies one third of the studied material. Whenever the EU enters the discussion, renewable energy sources are discussed as a solution in combating environmental degradation, a cause for cooperation, or another way to provide energy security. It is argued that, among other factors, the EU plays a positive role in the popularization of RES in Russian media discourse

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