One of the most common ways to entice gamblers to play online is to make them try out games in ‘demo’, ‘practice’ or ‘free play’ mode. At one level, most would argue that playing for points rather than money is little more than innocuous fun. However, is this really the case? Dr. Mark Griffiths and Abby McCormack, of Nottingham Trent University, and Dr Jonathan Parke, of the University of Salford, examine some of the real costs of playing free online games on gambling websites
