Research into gambling has shown that irrational gambling-related cognitions linked to randomness and probabilities contribute to the initiation and maintenance of problematic gambling. A small body of empirical research has shown that educational programs about erroneous beliefs in gambling can successfully help change such cognitions. Studies have also shown that the way information is presented to gamblers is significant. Personalized behavioral feedback has been studied in many other areas outside of the gambling area (e.g., cigarette smoking). These examples from related areas suggest that behavioral feedback could also work in promoting responsible gambling. These approaches aim to change a person’s behavior via behavioral feedback. Such approaches are based on both the ‘stages of change’ model and motivational interviewing. Therefore, in order to change people’s gambling behavior using behavioral tracking data, player feedback should also be presented in a tailored and motivational way, and take into account the stages of change model
