This discussion paper aims to fill the gap left by the latest research on organisational slack that has been focused on emerging economies or on a single company or on a single industry. Senior executives’ perceptions that contribute to a measure of corporate reputation are tested as a proxy measure of unabsorbed slack. Disaggregating the components that make up reputation enables the perceptions of a company’s ‘ability to innovate’ and how efficiently they ‘use their corporate assets’ to also be tested as measures of unabsorbed, perceptual or discretionary slack. The impact of these variables is considered in terms of company performance
