This paper explores the contours of brewing in the north-west of England in the period 1840 to 1914. While accounts of the region have been dominated by considerations of cotton and engineering, it is argued that there was considerable innovation in the brewing industry in the region, notably in the development of the direct management of public houses in Liverpool. However, such success failed to ensure the expansion of companies outside the region and the paper considers the factors which may have led to this. It concludes that the heterogeneity of practice in the region, in particular the tension between Liverpool and Manchester, meant that the baton of innovation was passed to the Birmingham brewers, whose further development of retailing lay at the heart of their eventual importance at national level
