Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
Abstract
Abstract The following article discusses the importance of using big data, especially in the operation of capital market companies, both in terms of benefits and potential risks. Given the growing dynamic business environment, capital market companies have to transform their operations in order to accommodate the raising demands. Fast business decision making is of particular importance in this process. Structured use of data plays a major role in decision-making, especially as the amount of large digital data in the modern world grows at an unprecedented rate. Author of the article focuses on the statistical and econometric techniques required for the analysis of big data. The article also highlights some use cases and the growing interest of capital market companies in introducing big data analytical technologies and the relevant challenges and benefits. In addition, using so-called "Simpson’s Reversal Paradox" author explains that using big data and digging deep into details might be counterproductive and lead to loss of global picture and wrong decision-making
