“A Study onawareness and performance Of YONO App by its users in Mumbai regionâ€

Abstract

YONO (You Only Need One) is an integrated digital banking stage offered by State Bank of India (SBI) to allow users to access a range of financial and other services of bill payments. YONO is offeredas  smartphone app for Android and iOS. YONO was launched on Friday 24 November 2017 by Arun Jaitley, the Finance Minister of India. YONO compromises services from over 60 e-commerce companies withtravel planning, online shopping, taxi booking, online education and offline retail. YONO also offers conventional mobile banking services such as fund transfers, bank account opening, cashless bill payments, and loans. State Bank of India, has launched a unified integrated app called YONO (You Need Only One) that would offer all types of financial and lifestyle products

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