The aim of this article is to analyze the conceptual metaphors in the Albanian political and journalistic discourse and its reception in the public. The notion of ‘conceptual metaphors’ is relatively new in the linguistics, it has started with Lakoff and Johnson: Metaphors we live by (1980). In the Albanian language there are few works about conceptual metaphors: Arbër Çeliku has committed some research according to this topic, comparing the Albanian with the German language (2009) and Albanian with the English language (2013). The metaphorizations in the concept level are very productive in the Albanian language, especially the politicians and journalists seem to use them very cleverly, and they use them as a weapon against the opponents and the critical thinking. The corpus of this article contents political speeches, declarations of different politicians, texts from different journals and Albanian online platforms, etc. Analyzing all this, we have classified the conceptual metaphors in different typologies as: conceptual metaphors they content idioms, lexemes with a mythological background, somatic lexemes, etc
