When Does Size Matter? An Empirical Study of Consumer Demographics and Product Package Choices

Authors
Publication date
1 April 2017
Publisher
Washington University Open Scholarship

Abstract

From the Washington University Senior Honors Thesis Abstracts (WUSHTA), 2017. Published by the Office of Undergraduate Research. Joy Zalis Kiefer, Director of Undergraduate Research and Associate Dean in the College of Arts & Sciences; Lindsey Paunovich, Editor; Helen Human, Programs Manager and Assistant Dean in the College of Arts and Sciences Mentor: Tat Cha

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