Sidman, Angela

Tudesco, Sarah J

English

Yale University

Yale University EliScholar – A Digital Platform for Scholarly Publishing at Yale Library Staff Publications Yale University Library Winter 1-22-2020 Data informed stewardship of search & discovery : a Yale University case study Sarah J. Tudesco Yale University, sarah.tudesco@yale.edu Angela Sidman Yale University, angela.sidman@yale.edu Follow this and additional works at: https://elischolar.library.yale.edu/yul_staff  Part of the Library and Information Science Commons Recommended Citation Tudesco, Sarah J. and Sidman, Angela, "Data informed stewardship of search & discovery : a Yale University case study" (2020). Library Staff Publications. 12. https://elischolar.library.yale.edu/yul_staff/12 This Conference Proceeding is brought to you for free and open access by the Yale University Library at EliScholar – A Digital Platform for Scholarly Publishing at Yale. It has been accepted for inclusion in Library Staff Publications by an authorized administrator of EliScholar – A Digital Platform for Scholarly Publishing at Yale. For more information, please contact elischolar@yale.edu. Data Informed Stewardship of Search & DiscoveryA Yale University Case StudyAngela Sidman and Sarah TudescoJanuary 22, 2020Using Summon at Yale: Articles++Quicksearch: includes results from the Summon API Native Summon: available as a link from the library homepageWho we are and how we support discoveryE-Resources & Serials Management• Department within Tech Services• Service owner for linking and article discovery products• 360Core• 360Link• 360MARC• Summon• Co-Chair, E-Resource Discovery & Access Advisory Group• Member, Quicksearch Advisory GroupAssessment & User Experience (AUXR)• Consultation group• Team includes• User Experience Research Librarian• Library Data Business Analyst• Consultation areas• Analytics• Data Visualization• User Research• User Testing• Service DesignHow we get our discovery analyticsVendor-provided analytics• Provided by Ex Libris• Managed by E-Resources• Interfaces• 360Link• Native Summon interface• Tracking• Intota: Link resolver click-throughs and referring sources• OBI: Example search terms and IEDL usageLocal analytics• Provided by Google• Set-up and managed by AUXR• Interfaces• Quicksearch• Link menu• Native Summon• Tracking• Google Analytics / Google Tag Manager• Use event tracking to monitor platform engagementVendorAnalyticsUX TestingGoogle AnalyticsUser ResearchCase study: Using vendor statistics and Google Analytics with Link 2.0• Move to Link 2.0 in 2018• Vendor statistics:• Establish baseline click-through numbers• Track referring sources over time so that we could see changes in patterns• Google Analytics• Understand use of new menu• Identify and adjust pain points in an iterative mannerCase study: Google analytics in QuicksearchQuicksearch: user interaction with Articles+Google Analytics data showing the number of unique users who clicked on one of the following from the main results page:• The sidebar link to Articles+• View full results• An articleQuicksearch: default search resultsQuicksearch: facet analysisComparison of users refining their search with facets:• Snapshot of March traffic• 2017, 2018, and 2019Patterns:• Numbers slightly higher in 2017• All three years within same rangeVendorAnalyticsUX TestingGoogle AnalyticsUser ResearchConclusion• All of these pieces working together can help you better understand your users and your interfaces• Use of data, in partnership with user testing, leads to better decisions and better services• The process of talking about the data was crucial in our complex discovery environment. There were benefits to both staff and users in having this be a collaborative group process.Thank you!Angela Sidman: angela.sidman@yale.eduSarah Tudesco: sarah.tudesco@yale.edu

Data informed stewardship of search & discovery : a Yale University case study

https://elischolar.library.yale.edu/cgi/viewcontent.cgi?article=1012&amp;context=yul_staff

Data informed stewardship of search & discovery : a Yale University case study

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