Political Communication of Partai Keadilan Sejahtera (PKS) in The Empowering of the Muslim Community in North Sumatera

Abstract

This study examines political communication, media communication used, how the obstacles and the extent to which the success of Partai Keadilan Sejahtera (PKS) to empowerment of Muslim communities in North Sumatera. As it is understood, political communication aims to construct, create and reinforce political messages, so that it succeeds in building a good opinion in the minds of the public towards about the party. And then the community gave support to the PKS.The results of this study reveal, that: First, the form of internal communication using communication down (downward communication)downward communication is a one-way communication that is a command to perform various programs of DPP which is downgraded to DPW to be implemented. While the form of external communication is the community empowerment program that has been successfully implemented is the Smart House, Healthy House, House of Concern, Home Alert and Disaster Response, Indonesian Family Home, Aspirations Home, House of Shariah Consultation, and lectures home. These programs are a form of political communication of PKS in the empowerment of Muslim communities in North Sumatera. Second, the media of PKS political communication in empowering the Muslim community using print and electronic media that are cooperative. Especially, PKS of North Sumatera has not owned its own mass media such as newspapers, magazines, television and radio. Related about it, PKS also uses WhatsApp facilities, Instagram, Facebook, Twitter, and Youtube. Third, the internal constraint faced is the commitment of the cadres to provide the best in accordance with the mottos “respect for the community”, while the external barrier is the emergence of new political parties with various identities, still rampant money politics activities making people immature in politics. Fourth, PKS has been able to raise the trust of the people of North Sumatera, especially the Muslim community that PKS is truly a people oriented towards a society that is just, prosperous and dignified