Designing Verbal Message And Visual Media Of Quick Chicken

Abstract

Quick Chicken currently exists on more than 8 islands, more than 17 provinces, more than 220 outlets. Compared to similar fried chicken outlets, Quick Chicken outlet designs are more attractive because they use the concept of selling in containers. The advantages of Quick Chicken are offering a menu that is a combination of traditional and western, in addition, Quick Chicken also offers larger pieces of chicken than its competitors, namely Hisana and Sabana. Currently Quick Chicken is experiencing a decline in sales. This happens because the promotion done has not been able to make the target audience aware and loyal. The question research is how to design verbal message and visual media as the solustion for the problem above. Semantics is used to define the verbal message, while advertising theory is used as the the grand theory of visual media. The methode used is qualitative descriptif. The result is as the recommendation design of the verbal message and visual media as the solution for the problem using AISAS. The conclusion is with the design of Quick Chicken promotion, it is hoped that being able to be a solution to identified problems, and it can also be a reference for similar problems as well. Key Words: Semantics, verbal message, Visual Media, Quick Chicke