This paper analyzes Darwin's image as presented by the mass media on the day his bicentennial was celebrated. The headlines that included the term (keyword) 'Darwin' published on February 12, 2009 were selected from a database of on-line media. The content analysis of those texts shows that, aside from the anecdotic stories directly related to the commemoration of the bicentennial of his birth, Darwinism's 'newsworthy hook' continues to center on the debate between science and religion as cultural authorities. In contrast, Darwin's contributions to the understanding of the process of evolution, his impact on the whole of the biological sciences, or the current debates related to biological evolution are not the main leads of the commemorative news
