We extend the description of flavour that exists in the Randall-Sundrum (RS)
model to the soft wall (SW) model in which the IR brane is removed and the
Higgs is free to propagate in the bulk. It is demonstrated that, like the RS
model, one can generate the hierarchy of fermion masses by localising the
fermions at different locations throughout the space. However, there are two
significant differences. Firstly the possible fermion masses scale down, from
the electroweak scale, less steeply than in the RS model and secondly there now
exists a minimum fermion mass for fermions sitting towards the UV brane. With a
quadratic Higgs VEV, this minimum mass is about fifteen orders of magnitude
lower than the electroweak scale. We derive the gauge propagator and despite
the KK masses scaling as mn2∼n, it is demonstrated that the
coefficients of four fermion operators are not divergent at tree level. FCNC's
amongst kaons and leptons are considered and compared to calculations in the RS
model, with a brane localised Higgs and equivalent levels of tuning. It is
found that since the gauge fermion couplings are slightly more universal and
the SM fermions typically sit slightly further towards the UV brane, the
contributions to observables such as ϵK and ΔmK, from the
exchange of KK gauge fields, are significantly reduced.Comment: 33 pages, 15 figures, 5 tables; v2: references added; v3:
modifications to figures 4,5 and 6. version to appear in JHE