ALEXANDER MCQUEEN AND CONTEMPORARY FASHION

Abstract

Ovaj rad bavi se analizom Alexandera McQueena kao suvremenog umjetnika/dizajnera koji objedinjuje ideje suvremene mode i translatira ih u modni svijet tadašnjosti kao odgovor na razvoj tehnologije. Svrstavanjem razdoblja u kojem sada živimo, odnosno razdoblje stvaranja Alexandera McQueena u kontekst razvoja vremena, shvaćamo i niječemo i/ili potvrđujemo (ne)ovisnost prvih pokreta koji slave stroj i odrednica suvremene mode u djelima Alexandera McQueena. Kroz radove Alexandera McQueena pratimo fazu straha od tehno-budućnosti u performansu No.13 iz 1999., ali i fazu pomirenja i mutaciju sa simulakrumskom stvarnošću u prezentaciji kolekcije Voss i kontekstu Plato’s Atlantis. Futurizam nam daje prvi uvid u slavljenje stroja, ali McQueen nam pruža pomirenje i suživot sa strojevima.This dissertation presents Alexander McQueen as contemporary artist/designer and analyses his power to unite contemporary fashion concept and to transfer it into current fashion world as a respond to technology growth. We have to understand, accept or deny independence of the first machine celebration movements and contemporary fashion concept in Alexander McQueen’s art. As we follow McQueen’s artwork, we can define fear of techno-future in 1999’s performance named No. 13, but also a phase of acceptance and mutation with the reality of simulacrum in presentation of Voss collection and context of Platos’s Atlantis. Futurism gives us the first insight into machine worship, but McQueen gives us acceptance and coexistence with machines