Open PRAIRIE: Open Public Research Access Institutional Repository and Information Exchange
Abstract
Agriculture is evolving from an industry based on producing commodities to one focused on producing and marketing intermediate and finished products. It has become increasingly important to conduct thorough market analyses to identify potentially profitable value added ventures. This preliminary feasibility study is one component of a multi-disciplinary research effort assessing the market potential of specialty corn products produced in South Dakota. This preliminary feasibility study was based on three objectives: 1. define the product market for white and yellow corn flour, 2. identify underserved geographic locations and demographic groups in the U.S., and 3. assess the growth potential of these markets. To identify what might become a viable market strategy, we analyzed customers, competitors, exterior influences, and general conditions affecting U.S. and international food corn markets. We also examined opportunities and threats within the food corn markets
