Drozd, Ken

Heijne-Penninga, Marjolein

Oudshoorn Fuller, Melissa

Wijkamp, Inge

Wolfensberger, Marca

Poster presentation at Hanze Research Day 26 januari 2016

Hanze UAS repository

The Excellent Communication Professional… the “SEEDS” of excellent performance …M. M. Oudshoorn-Fuller, M. Heijne, I. Wijkamp , K. Drozd, M.V.C. WolfensbergerMelissa Oudshoorn-Fuller, MSc. Lectorate Excellence in Higher Education and Societym.m.oudshoorn-fuller@pl.hanze.nlResearch QuestionWhat are the characteristics of excellent performance in the Communication profession?Result “SEEDS” of excellent performance : A 5 domain 17 item profile, describes that excellent professionals are distinguished by their ability to be strategic, empathic, expressive, decisive and see patterns and interrelationships. This model can be used to stimulate curricular innovation, especially for Communication honours programmes.   Research was conducted in two phases: three focus groups (N=16) followed by a Delphi panel survey (N=30).   Respondents clarified that excellent performance is characterized by competences which transcend normative technical skill or practical communication knowledge. Communications professionals play an integral role in crafting organizational responses to these challenges. It is, therefore, imperative to train the right competences to help students become professionals who can reach beyond their technical skills to synthesize this complexity. Relevance Methods 

The excellent communication professional:the "SEEDS" of excellent performance

https://research.hanze.nl/ws/files/12932013/P153_FUME_Poster_Hanze_Research_Day2016.pdf

The excellent communication professional:the "SEEDS" of excellent performance

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