Analysis of the retail survey of products that carry welfare- claims and of non-retailer led assurance schemes whose logos accompany welfare-claims.

Abstract

This report serves two aims. Firstly, this report contains analysis of the retail audit (sub-deliverable 1.2.2.1) of welfare-friendly food products in the 6 study countries. The report gives the results of an emerging comparative analysis of the ‘market’ for welfare-friendly food products in the 6 study countries. It also outlines ‘non-retailer’ led schemes1 whose products occurred in the study. In this way, an emerging picture of the actual product ranges, that make claims about welfare-friendliness, will be drawn based on fieldwork carried out from November 2004 until April 2005. Also, the report explores how the different legislative and voluntary standards on animal welfare compare across different countries and how these actively advertise their welfare-friendlier component to consumers through food packaging. <br/