Ontologies for Tracking Ubiquitous Interest

Abstract

Within a ubiquitous environment, intelligent displays can select the most appropriate material depending on factors such as the audience's preferences and diversity of interest. In addition, such intelligent displays should adapt according to how the audience responds. To do this, they need to determine the composition of the audience, in terms of numbers and diversity of interest. This can affect the choice of video clip shown, by taking into consideration the number of people in the local region, and the preferences of the individuals in that region. In this paper we introduce BluScreen, an agent-oriented market-place that uses ubiquitous wireless technology to determine an audience composition as part of the bidding process, and present an ontology that is used to describe the wireless devices (used to identify and track users) within the local region of a display